"Luhr Jensen & Sons, Inc."

"Luhr Jensen & Sons, manufactures of quality fishing tackle since 1932, including the Krocidile, Mr. Champ, Huslure, Super Duper, Hotlips, Brushbaby, Speedtrap,``Kwikfish and the new Klwadad, among others. Primarily a Steelhead and Salmon lure producer, L.J. has expanded into the Bass and Walleye fisheries"

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